Copywriting, Powers the World

If you’re doing internet, or digital marketing, you need to pay attention to the world of advertising. Advertising, is completely powered by copywriting. Copywriting, is the persuasive art of using words, in a magical way. It is truly, an art-form.

This article takes a brief look at Copywriting. If you have any questions about the wonderful world of Copywriting, feel free to contact me with any questions you might have;

1. Brief Copywriting History:

Copywriting has been around for centuries, but it wasn’t until the early 20th century that it began to be used extensively in advertising. The first ad agency was founded in 1868, and by the 1920s, copywriters were in high demand.

2. Copywriting Components:

Copywriting consists of two main components: the headline and the body copy. The headline is the most important part of the ad, as it is what will grab the attention of the reader. The body copy is where the details of the product or service are explained.

That first component mentioned, deserves repeating; “The headline is the most important part of the ad”.

It is crucial to get your headline correct. It’s the first thing a viewer will see, and it MUST capture attention! This cannot be understated. In other words, your headline must target what’s on your visitors mind, at that very moment in time.

It must target a viewers problem, and provide a potential solution!

So, step #1, get your headline right.

3. Ad Agencies:

Ad agencies are the businesses that create and place ads for their clients. The first ad agency was founded in 1868, and today there are thousands of ad agencies around the world.

And, you can bet your bottom dollar, that the most successful ad agencies, are absolute masters at creating attention-grabbing headlines.

4. Newspapers:

Newspapers have been a popular advertising medium since the early days of copywriting. Ads are typically placed on the back page of the paper, where they are seen by the most people. Although, saying that, ads could be placed anywhere in between.

5. Magazines:

Magazines are another popular advertising medium, and they offer a wide range of options for advertisers. Ads can be placed on the front cover, back cover, or anywhere in between too.

6. Radio:

Radio advertising began in the 1920s, and it quickly became a popular way to reach potential customers. Radio ads are typically short and to the point, and they can be very effective in reaching a target audience.

7. TV:

Television advertising is the most expensive type of advertising, but it is also the most effective. TV ads are typically 30 seconds or less, and they reach a large audience.

8. The Internet:

The Internet has become a popular advertising medium in recent years, as it offers a wide reach and a variety of options. Ads can be placed on websites, in email newsletters, and on social networking sites.

If you’d like to find out more about advertising, and the history of advertising, have a look and learn at this world-class advertising video, called, ‘Sell and Spin – A History of Advertising‘. It’s an absolutely stunning video about the history of advertising, and leaves no stone unturned. It’s a fascinating tale.

Here’s an infographic which demonstrates thousands of years of advertising if you’re in a hurry, from ancient Greece to the Internet;